SINCE 2019, XFINITY AND PANDORA HAVE PARTNERED WITH MaTT CAMPBELL FOR LIVE EVENT AND B-ROLL CAPTURE AT THEIR XFINITY AWESOME GIG EVENTS. TO ELEVATE THE EVENT CAPTURE AND BRING MORE STORYTELLING INTO THE CAMPAIGN,THE SPOTS WERE FILMED IN THE CINEMATIC STYLE OF A NARRATIVE FILM RATHER THAN STANDARD EVENT COVERAGE, USING ANAMORPHIC CINEMA LENSES, CASTING TALENT FOR B-ROLL, AND FILMING EVENT ACTIVATIONS LIKE SCENES IN A FILM,  CREATES A MORE RELATABLE AND EMOTIONAL CONNECTION TO THE EVENTS WHERE WE CAN WATCH CHARACTERS WE RECOGNIZE ENJOYING THE EVENT PROGRAM.

Creative Agency - PANDORA CREATIVE LABS x PANDORA EVENTS
Production Company - PRODUCED BY MATT
DIRECTOR - DUFFY HIGGINS
EP / LINE PRODUCER - Matt Campbell